Our Vision

Our vision is two-fold: to offer vibrant, expressive clothing for children and to champion meaningful causes. We donate $1 from selected sold items to support local non-profits and charities in Aotearoa. While some designs are inspired by specific causes, all purchases contribute to making a positive impact.

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  • Wandering Hearts Tee | Tīhāte

    Wandering Hearts Tee | Tīhāte

    Regular price
    $38.00 NZD
    Unit price
     per 
  • Gingham Shorts (Wahine)

    Gingham Shorts (Wahine)

    Regular price
    $59.00 NZD
    Unit price
     per 
  • Gingham Scrunchie

    Gingham Scrunchie

    Regular price
    $9.00 NZD
    Unit price
     per 
  • Gingham Shorts (Tamariki)

    Gingham Shorts (Tamariki)

    Regular price
    $39.00 NZD
    Unit price
     per 
  • Manawa Scrunchie

    Manawa Scrunchie

    Regular price
    $9.00 NZD
    Unit price
     per 

Who are we | Ko wai mātou?

Guided by my kōtiro - Ruby's journey with CHD, Dear Rubes is driven to raise awareness and extend support to non-profit organisations and charities, while also contributing to the revitalisation of te reo Māori and supporting tamariki to express themselves loud and proud.

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  • Design

    Designed in Aotearoa

  • Donate

    Supporting local not-for-profits